Hoodia – How To Avoid The Biggest Weight Loss Scam On The Internet

Hoodia is an appetite suppressant which has been hailed as a new miracle weight loss pill. Hoodia comes from a plant which looks like a cactus but is actually a succulent native to the Kalahari Desert in southern Africa.

The San Bushmen of the Kalahari have used a particular species of hoodia, hoodia gordonii, as an appetite suppressant for thousands of years. South African scientists tested the plant and discovered that it contained a previously unknown molecule which has since been christened P57. P57 has been shown to be an effective appetite suppressant and has no known side-effects, although clinical trials are ongoing.

Here's how P57 works: when you eat, nerve cells in your brain that sense the rising glucose in your blood start firing, and you feel full. The P57 molecule acts on the nerve cells in the same way, fooling your brain into believing you are full.

Hoodia has been heavily promoted by mail order companies and online stores. Unfortunately, there have been many complaints of consumer fraud associated with the product. Many of the so-called Hoodia pills have been found to contain so small a quantity of P57 that it is doubtful they could have a noticeable effect. Others have been found to contain extracts from other species of hoodia, which do not contain the P57 molecule and do not therefore have any appetite-suppressing action.

There are several checks you can make to reduce the risk of becoming the victim of a hoodia scam. Firstly, the product should be 100 per cent pure South African hoodia from the Kalahari Desert. Reputable suppliers will display their certificates on their web sites to prove it. Secondly, the hoodia should be licensed by the Western Cape Conservation Authority of South Africa. Two certified documents are required to prove the authenticity of pure South African hoodia: the C.I.T.E.S Certificate and the Analytical Report. Without these, a hoodia product is almost undoubtedly a scam.

Of course, if overeating is not the cause of your weight problem (and it very often isn't, contrary to popular belief), then suppressing your appetite is not going to help in any case.

To understand more about why overeating and 'emotional eating' are very often not the cause of overweight and how to tackle the real causes of your diet not working, check out the e-book "Why Can't I Lose Weight The Real Reasons Diets Fail And What To Do About It".